Writing a good blog post may seem daunting at times, but with some simple guidelines, it can be a fun and easy way to share information or advice with your audience. The trick is to be organized and find the best way to share all the most relevant points in a clear way.

So what would we actually consider to be a perfect blog post?

Using the right words is important, but there are a lot of other factors to consider in addition to your wording, such as:

• Is your blog post easy to read?
• Does it provide information and answer readers’ questions?
• Is it visually easy to follow and engaging?
• Does it attract attention and traffic to your site?

Here are some main points to keep in mind:

Choose a good topic and do your research

• Choose a topic you know about and which is interesting for your target audience – the goal is to include added value for your readers
• Do extra research and make sure you are providing specific and relevant content, as well as giving the reader something to remember

Make your content readable

• Keep sentences short and clear, divide your text into paragraphs, use headings and subheadings to make it easier for your audience to follow and understand
• Use lists, bullet points, and clear headings to keep content easy to scan through and understand
• Plan ahead and outline your work, choose the main points, the headings which will grab attention, and a strong introduction to keep the reader engaged

Use visuals

• These can include images, infographics, videos, charts or diagrams – any type of visual representation of your ideas and points is great
• Visuals can help illustrate your points better and keep the reader engaged
• Images and other visuals are also more likely to be shared and drive further traffic to your posts and site

Some extra steps

• Keep your headings and content SEO-friendly
• Think about using a call to action in the end to make the reader share, subscribe to your blog, leave their email or continue reading other posts
• Consider the timing of your post: When are people most likely to open email newsletters? When is your audience most active on the social media you plan to share on? At what times have you had the most engagement in the past?

Keeping these points in mind will help you prepare and write your blog post well, adapt it to your audience and be able to provide them with interesting new information or answers to the questions they might have. 

And when thinking of writing in a healthcare environment, it’s good to be professional and not use jargon, but also to avoid using too complex and hard-to-understand words or phrases. Remember to stay simple and straightforward, stick to your main idea and write in a way that engages your reader and provides them with useful information.

Now you know how to write your own great blog posts, but in case you don’t have the time or the energy for this on a regular basis, you can check out Shareable. This is a service we offer on a monthly basis, with 6 articles, a formatted newsletter and social media posts that are written for you so that you can focus on what you like to do best while still keeping that much-needed online presence. Shareable is easy to use and saves you both money and time – you can find out more about it here.