Blueprint for Business Seminar

This 2-day seminar, given by Dr. Eli Camp, covers the basics of starting or restructuring and sustaining a practice. It is not just simply a download of information, rather it is a practical, step-by-step program that anyone can implement regardless of current business knowledge.

Dr. Camp has presented this seminar at most of the Naturopathic Medical Schools, The AANP, multiple state associations and for a variety of other professions. She has created 3 successful medical practices as well as other business endeavors for herself and has helped numerous doctors start and restructure their practices!

2020 Live presentations will be posted when scheduled.

The recorded version is available on demand.

Questions? Feel free to reach out to us.

Tour of the Modules Scroll through using arrows to the left >>>

The Why of It and Your Professional Plan

“People lose their way when they lose their why.” – Michael Hyatt

The Why of It: There are many times, in fact, most of the time when owning your own business is very rewarding. And in those times it is easy to move forward, to put in the time to create and grow your vision. But, when it is not working, has become more difficult than you imagined it would be or when you falter, remembering (even knowing) “why” you do what do may be all there is to sustain you.

Professional Plan: A Professional Plan is like a 3-way marriage between Career Planning, Professional Development and a Business – Marketing Plan. It can serve the needs of many different populations such as a practitioner changing the practice model, someone trying to move into or out of clinical practice, or securing a particular position within a company or association.

Business Plan

“No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.” –Buddha

Studies show that 75% of people who begin with and use a business plan are more successful than those who don’t. A business plan is a 3-5 year map that guides you in your journey to creating your business. It includes various sections which this module walks you through one at a time. Handouts include an editable sample business plan to help shave hours off preparation time.

Finances Part 1: Financial Projections

A full cup must be carried steadily. – English Proverb

Financial Projections: In this module we discuss financial projections and how to generate them. Projections are predictions of what you believe, based on your research, will be generated and spent in a given amount of time. You will use these projections in your first year of business. In subsequent years you will have actual numbers from your first year to use in conjunction with what you project your growth will continue to be. Comprehensive interactive spreadsheets help guide you through creating your first set of projections.

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Finances Part 2: Financing Your Business

“Money is usually attracted, not pursued.” —Jim Rohn

Financing your new practice can seem like a daunting undertaking. In this module we discuss the various possibilities for finding the money from banks, credit unions and investors. We also brainstorm through challenging situations and discuss several resources like the SBA and SCORE teams, micro loans and crowd sourcing. Finally, we go through how to create and present your idea to interested parties.

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Finances Part 3: Day to Day Finances

“Many folks think they aren’t good at earning money, when what they don’t know is how to use it.” —Frank A. Clark

There are many things that go into the day-to-day finances of running a medical practice. Topics in this module include understanding the difference between and when to utilize an Accountant vs. Bookkeeper, Financial Management Software, Day-to-day Financial Operations of a Medical Practice, Multi-Practitioner Practices, Working with Projections and, last but not least, Paying Yourself.

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Marketing Plan

The art of medicine consists of amusing the patient while nature cures the disease. – Voltaire

In this module we discuss how to create a marketing plan and have provided an editable sample marketing plan to save you time. Each section is thoroughly discussed and we review which sections are brought into the marketing summary section of the business plan.

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Marketing Part 1 and 2

“As you travel down life’s highway…whatever be your goal, you cannot sell a doughnut without acknowledging the hole.” — Harold J. Shayler

In this module we discuss marketing in 2 separate modules. Topics include: Marketing vs Advertising, Market Research, Your Image, Media Planning, Sales Strategy, Customer Service, Community Involvement, Networking, Increasing Visibility and Awareness, Advertising, General Advertising, Pointers, Stretch Your Ad Dollars, Possible Strategies, Top Dogs, Online Marketing, Life-cycle (Content) Marketing, Tracking Results and Putting it All Together.

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Website

“From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.” Angela Ahrendts

The website module covers basics to advanced website topics such as Starting Point, Your Website, Graphics, Basics, Intermediate/Advanced and more. A website is a powerful marketing tool but when done well and strategically can be a powerful revenue generator.

Passive Income

“I’d like to live as a poor man with lots of money.” –Pablo Picasso

As a service business, your limiting factor in earning revenue is your time. The smartest, most successful business people will tell you their secret is building passive income!  Passive income is income that is generated without the use of your time. It may take some of your time to get it established and running and it may take some time to manage but for the most part you set it up and it runs itself. In this module we walk through how to create a powerful and lucrative passive income portfolio.

Practicing in an Unlicensed State

“Discretion is the better part of valour.” –William Shakespeare

While it is true that every state governs their medical practitioners differently, there are numerous basic rules and guidelines that serve all practitioners considering setting up in an unlicensed state. In this module we will cover topics such as Get Educated, Be Protected, Challenges, Opportunities, License, Title, Getting Product, Performing Services, Charting, Making Contacts and Networking, Educating, Proactive Approach, and practicing in a Private vs Public Domain.

Practice Structure

“Be the change you want to see in the world.” –Gandhi

There are many types of practices today, thriving and successful. In this module we discuss topics such as: Types of Practices, Size of Practice (1 or more practitioners), Model of Practice (clinic, house-call, home-based, telemedicine, concierge) and Legal Organization of Practice. Included in this module is a detailed walk-through for an annual plan in addition to the traditional clinic model.

The Perfect Space

“Every human being is the author of his own health or disease.” –Buddha

Finding the perfect space for your new business can be a really fun activity. But there are many things you should think about before you go and many things you need to know when negotiating for your space. This module prepares you to start and close the deal on your perfect space.

Topics include:

Location
Adequate parking
Build out
Ease of access
Visibility
Energetics
Adequate reception
Handicap accessible
Space for office manager
Landlord
Additional practitioners
Storage
Medicinary
HIPAA
Telephone and internet
Running water
Restroom facilities
Chemically sensitive
Growth
Workshops and seminars
Lease terms
Realtor
Attorney

Practice Management & HR

Yesterday is but a dream, tomorrow but a vision. But today well lived makes every yesterday a dream of happiness, and every tomorrow a vision of hope. Look well, therefore, to this day. Such is the salutation to the dawn.” – Sanskrit Proverb

Practice management is a major part of owning your own clinic, regardless of the model you choose. Whether you have been an administrator or not, owned a business before or not, this module will help prepare you for the day to day running of your business. Topics include: Operating Procedures, Patient/Client Policies, Office Procedures, Office Policies, Basic Office Duties, Practice Management Software

Human Resources is everything you need to know about having employees and includes: Initial Preparations, Recruiting, Writing the Advertisement, Choosing Interviewees, Interviewing, Checking References, Hiring, Employee Taxes, Worker’s Compensation, Independent Contractors, Hiring Family, Benefits, On-going HR Duties, Student Rotations, Firing an Employee

Information Technology (IT)

“I not only use all the brains that I have, but all that I can borrow.” – Woodrow Wilson

One of your very best friends in business is your IT person. Topics include: IT Person, Telephone service, Cell Phones, Pager, Answering service, Internet, Server, Software, Web-based IT and Back-up.

Medicinary & Lab

“Mankind has survived all catastrophes. It will also survive modern medicine.” — Gerhard Kocher

In this module we discuss setting up a medicinary onsite, online, drop shipping and special orders. A start-up medicinary list with vendors is provided and can be edited for preferences. We also discuss labs both conventional and functional, how to do this in both licensed and unlicensed states and much more!

Insurance

Don’t live in a town where there are no doctors. – Jewish Proverb

In this module we discuss a variety of topics including: The Insurance Dilemma, In Licensed States, In Unlicensed States, Process, Personnel, Malpractice Insurance, Liability Insurance.

Game Plan

“Knowing trees, I appreciate patience. Knowing grass, I appreciate persistence.” — Hal Borland

In this module we step you through what should be done when.

Philosophy of Business

“There’s no secret to balance. You just have to feel the waves.” –Frank Herbert

“We survive by breathing but we can’t say we live to breathe. Likewise, making moneyis very important for a business to survive, but money alone cannot be the reason forbusiness to exist.” – Anu Agha

How do the most successful people find the time to create thriving practices and yet maintain balance at the same time. In this module we cover key areas that allow you to thrive in all ways.

Modules include:

Business Plan
Professional Plan
Projections
Getting Financed
D-2-D Finances
Marketing Plan
Marketing 1
Marketing 2
Website
Passive Income
Unlicensed States
Practice Structure
Practice Models
The Perfect Space
Practice Management
Information Tech
Medicinary & Lab
Insurance
Game Plan
Philosophy of Biz

This seminar comes with extensive handouts (see below), video lectures and audio-only files.

Access anytime, listen over and over.

Free gift: 1 hour of business consultation

Questions before you buy? Contact Us

SUPPLEMENTAL MATERIALS
All seminar attendees receive extensive supplemental materials:

Seminar Notes Packet (245 p)

Website

  • Customizing Index Page
  • Sample Index Page
  • Meta Tags

Business Plan (most documents editable)

  • Sample Business Plan
  • Sample Supplement 1
  • Sample Supplement 2
  • Business Plan Resources
  • Sample Operating Agreement
  • Demographics
  • Customer Satisfaction Survey

Finances (most documents editable)

  • Spreadsheet Instructions
  • Spreadsheet Multiple Doctors
  • Spreadsheet Single Doctor
  • Spreadsheet Rent Based
  • Spreadsheet Home Based
  • Spreadsheet House-call Based
  • Loan Amortization
  • Balloon Loan Calculator
  • Budget
  • Personal Financial Statement

Marketing (most documents editable)

  • Marketing Plan
  • Press Release
  • Lecture Topics
  • Corporate Letter
Medicinary and Laboratory

  • Medicinary List
  • Vendors
  • Latin to English to Latin
  • Homeopathic Dispensary
  • Distributors
  • Initial Standard and Helios Order

Practice Management

  • Sample OP: Deposits
  • Basic Office Duties
  • Suppliers
  • Supplies
  • Health Insurance Claim Form

Human Resources

  • Application for Employment
  • Interview Questions
  • Legal Guidelines
  • Reference Check Questions
  • Reference Check Form
  • New Hire Checklist
  • HIPPA for Employees
  • W4
  • I9
  • Supplemental Tax Guide
  • Employee self Evaluation
  • Employee Performance Review

New Patient Forms: Patient Information, Privacy Practices, Acknowledgement Privacy Practices, Consent to Treat, Medical Records Release, Patient Intake, Pediatric Intake, Homeopathic Intake