Whether you do or do not have business experience in your field, this series provides a blueprint with step by step training, concepts and strategies to successfully create / restructure, grow and thrive in private practice.
Ever since medicine became a “business”, health workers have learned how to provide client and patient care and all that entails. Most have not received adequate business training. In fact, most have not received even the basic business skills training. Not to the level that allows them to be set up for success.
It is true some people come to the health care field with a previous background (work or education) in business. But the majority of people who come to the health care field do not.
Dr. Camp provides information, concepts and strategies to successfully create/restructure, grow and thrive in private practice, whatever kind that may be.
The Blueprint for Business Series is intended to provide a framework of what is needed to be successful when creating a new business or growing an existing one.
This material is specifically intended for holistic health workers including:
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“People lose their way when they lose their why.” – Michael Hyatt
The Why of It: There are many times, in fact, most of the time when owning your own business is very rewarding. And in those times it is easy to move forward, to put in the time to create and grow your vision. But, when it is not working, has become more difficult than you imagined it would be or when you falter, remembering (even knowing) “why” you do what do may be all there is to sustain you.
Professional Plan: A Professional Plan is like a 3-way marriage between Career Planning, Professional Development and a Business – Marketing Plan. It can serve the needs of many different populations such as a practitioner changing the practice model, someone trying to move into or out of clinical practice, or securing a particular position within a company or association.
Video 40 Min + 10 Min read to complete
“No one saves us but ourselves. No one can and no one may. We ourselves must walk the path.” –Buddha
Studies show that 75% of people who begin with and use a business plan are more successful than those who don’t. A business plan is a 3-5 year map that guides you in your journey to creating your business. It includes various sections which this module walks you through one at a time. Handouts include an editable sample business plan to help shave hours off preparation time.
Video 88 Min + 17 Min read to complete
A full cup must be carried steadily. – English Proverb
Financial Projections: In this module we discuss financial projections and how to generate them. Projections are predictions of what you believe, based on your research, will be generated and spent in a given amount of time. You will use these projections in your first year of business. In subsequent years you will have actual numbers from your first year to use in conjunction with what you project your growth will continue to be. Comprehensive interactive spreadsheets help guide you through creating your first set of projections.
Video 86 Min + 12 Min read to complete
“Money is usually attracted, not pursued.” —Jim Rohn
Financing your new practice can seem like a daunting undertaking. In this module we discuss the various possibilities for finding the money from banks, credit unions and investors. We also brainstorm through challenging situations and discuss several resources like the SBA and SCORE teams, micro loans and crowd sourcing. Finally, we go through how to create and present your idea to interested parties.
Video 26 Min + 5 Min read to complete
“Many folks think they aren’t good at earning money, when what they don’t know is how to use it.” —Frank A. Clark
There are many things that go into the day-to-day finances of running a medical practice. Topics in this module include understanding the difference between and when to utilize an Accountant vs. Bookkeeper, Financial Management Software, Day-to-day Financial Operations of a Medical Practice, Multi-Practitioner Practices, Working with Projections and, last but not least, Paying Yourself.
Video 22 Min + 2 Min read to complete
The art of medicine consists of amusing the patient while nature cures the disease. – Voltaire
In this module we discuss how to create a marketing plan and have provided an editable sample marketing plan to save you time. Each section is thoroughly discussed and we review which sections are brought into the marketing summary section of the business plan.
Video 26 Min + 8 Min read to complete
“As you travel down life’s highway…whatever be your goal, you cannot sell a doughnut without acknowledging the hole.” — Harold J. Shayler
In this class we discuss marketing in 2 separate modules. Topics include: Marketing vs Advertising, Market Research, Your Image, Media Planning, Sales Strategy, Customer Service, Community Involvement, Networking, Increasing Visibility and Awareness, Advertising, General Advertising, Pointers, Stretch Your Ad Dollars, Possible Strategies, Top Dogs, Online Marketing, Life-cycle (Content) Marketing, Tracking Results and Putting it All Together.
Video 180 Min + 29 Min read to complete
“From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.” Angela Ahrendts
The website module covers basics to advanced website topics such as Starting Point, Your Website, Graphics, Basics, Intermediate/Advanced and more. A website is a powerful marketing tool but when done well and strategically can be a powerful revenue generator.
Video 50 Min + 14 Min read to complete
“I’d like to live as a poor man with lots of money.” –Pablo Picasso
As a service business, your limiting factor in earning revenue is your time. The smartest, most successful business people will tell you their secret is building passive income! Passive income is income that is generated without the use of your time. It may take some of your time to get it established and running and it may take some time to manage but for the most part you set it up and it runs itself. In this module we walk through how to create a powerful and lucrative passive income portfolio.
Video 42 Min + 17 Min read to complete
“Be the change you want to see in the world.” –Gandhi
There are many types of practices today, thriving and successful. In this module we discuss topics such as: Types of Practices, Size of Practice (1 or more practitioners), Model of Practice (clinic, house-call, home-based, telemedicine, concierge) and Legal Organization of Practice. Included in this module is a detailed walk-through for an annual plan in addition to the traditional clinic model.
Video 36 Min + 4 Min read to complete
“Every human being is the author of his own health or disease.” –Buddha
Finding the perfect space for your new business can be a really fun activity. But there are many things you should think about before you go and many things you need to know when negotiating for your space. This module prepares you to start and close the deal on your perfect space.
Video 42 Min + 3 Min read to complete
Yesterday is but a dream, tomorrow but a vision. But today well lived makes every yesterday a dream of happiness, and every tomorrow a vision of hope. Look well, therefore, to this day. Such is the salutation to the dawn.” – Sanskrit Proverb
Practice management is a major part of owning your own clinic, regardless of the model you choose. Whether you have been an administrator or not, owned a business before or not, this module will help prepare you for the day to day running of your business. Topics include: Operating Procedures, Patient/Client Policies, Office Procedures, Office Policies, Basic Office Duties, Practice Management Software
Video 60 Min + 7 Min read to complete
Human Resources is everything you need to know about having employees and includes: Initial Preparations, Recruiting, Writing the Advertisement, Choosing Interviewees, Interviewing, Checking References, Hiring, Employee Taxes, Worker’s Compensation, Independent Contractors, Hiring Family, Benefits, On-going HR Duties, Student Rotations, Firing an Employee
Video 40 Min + 16 Min read to complete
“I not only use all the brains that I have, but all that I can borrow.” – Woodrow Wilson
One of your very best friends in business is your IT person. Topics include: IT Person, Telephone service, Cell Phones, Pager, Answering service, Internet, Server, Software, Web-based IT and Back-up.
Video 20 Min + 2 Min read to complete
“Mankind has survived all catastrophes. It will also survive modern medicine.” — Gerhard Kocher
In this module we discuss setting up a medicinary onsite, online, drop shipping and special orders. A start-up medicinary list with vendors is provided and can be edited for preferences.
Video 24 Min + 6 Min read to complete
“Knowing trees, I appreciate patience. Knowing grass, I appreciate persistence.” — Hal Borland
In this module we step you through what should be done when.
Video 16 Min + 2 Min read to complete
“There’s no secret to balance. You just have to feel the waves.” –Frank Herbert
“We survive by breathing but we can’t say we live to breathe. Likewise, making moneyis very important for a business to survive, but money alone cannot be the reason forbusiness to exist.” – Anu Agha
How do the most successful people find the time to create thriving practices and yet maintain balance at the same time. In this module we cover key areas that allow you to thrive in all ways.
Video 15 Min + 11 Min read to complete